Facebook lets users login to apps anonymously
In an attempt to quell privacy concerns, Facebook has announced that users can
now login to third party apps without sharing their data
In recent years, Facebook has successfully encouraged a growing number of
third-party app makers to allow users to log in with their Facebook identity
rather than by entering an email address or creating a dedicated account.
However, users have become increasingly concerned about these app developers
gaining access to their private information.
Speaking at Facebook's F8 developer conference in San Francisco, a new version of Facebook's log-in
tool, called Anonymous Login would let users control what information they
allow third-party apps to see.
The developers told that the tool would let users feel more comfortable about
logging into apps using Facebook.
"By giving people more power and control, they're going to trust all the apps , and over time use them more. And that's positive for everyone,"
With Anonymous Login, users can login to any app using their Facebook login, and the only information that will be shared is their name and gender.
The revamped login screen will let users select which personal information stored on the social network, such as an email address, birthday or items that they have 'liked' on Facebook, can be accessed by any particular app.
People can decide later if they want to share any additional information, once they understand more about the app.
"The changes Facebook announced today regarding Facebook Login mark a major milestone for trust and transparency between brands and consumers,"
"It's hugely important that brands understand that capturing user data needs to be part of a 'virtual handshake' where the users not only understand what data they are providing but also how their data will be used and what value they will receive in exchange for it."
Facebook also announced a new service that enables advertisers to extend their campaigns beyond Facebook and into other mobile apps.
The Audience Network uses the same targeting available for Facebook ads today, including custom audiences, core audiences and lookalike audiences. It also features the same measurement tools marketers use for their Facebook ads.
"This is really the first time that we're going to help you monetize in a serious way on mobile,"
Facebook generates the bulk of its revenue from ads that appear on its own Web pages and within its own mobile app. By distributing ads across a constellation of independent mobile apps, Facebook effectively expands its advertising space, opening the door to more revenue.
To get access to the extra ad space, ad networks typically share the revenue with their partners. Facebook will share most of the ad revenue with apps makers, as is standard in the industry, a source familiar with the matter told Reuters.
"By giving people more power and control, they're going to trust all the apps , and over time use them more. And that's positive for everyone,"
With Anonymous Login, users can login to any app using their Facebook login, and the only information that will be shared is their name and gender.
The revamped login screen will let users select which personal information stored on the social network, such as an email address, birthday or items that they have 'liked' on Facebook, can be accessed by any particular app.
People can decide later if they want to share any additional information, once they understand more about the app.
"The changes Facebook announced today regarding Facebook Login mark a major milestone for trust and transparency between brands and consumers,"
"It's hugely important that brands understand that capturing user data needs to be part of a 'virtual handshake' where the users not only understand what data they are providing but also how their data will be used and what value they will receive in exchange for it."
Facebook also announced a new service that enables advertisers to extend their campaigns beyond Facebook and into other mobile apps.
The Audience Network uses the same targeting available for Facebook ads today, including custom audiences, core audiences and lookalike audiences. It also features the same measurement tools marketers use for their Facebook ads.
"This is really the first time that we're going to help you monetize in a serious way on mobile,"
Facebook generates the bulk of its revenue from ads that appear on its own Web pages and within its own mobile app. By distributing ads across a constellation of independent mobile apps, Facebook effectively expands its advertising space, opening the door to more revenue.
To get access to the extra ad space, ad networks typically share the revenue with their partners. Facebook will share most of the ad revenue with apps makers, as is standard in the industry, a source familiar with the matter told Reuters.
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