WhatsApp active user base zooms past 70 million mark in India
WhatsApp has managed to attract an active user base of over 70 million in India, a figure which boasts of a growth crossing 10 million within a few months. Neeraj Arora, the company’s business head for the country, claims that these are active users, or those who engage with the app a least once each month.
The 70 million-strong Indian fan-base of WhatsApp makes up for more than a tenth of its users on a worldwide scale. This obviously means the country is one of its biggest markets. There are plenty of opportunities for churning money out from the platform even though the company had previously promised not to roll out ads.
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